Ford announced on Thursday that its next‑generation electric pickup will be called the Fathom and will start at $29,945, destination charge included, with deliveries slated for late next year.
New name, new platform
The Fathom is the first model built on Ford’s Universal EV Platform, a midsized truck meant to anchor the automaker’s electric‑vehicle strategy after recent setbacks. The company recorded a $19.5 billion writedown tied to canceled EV projects and discontinued the F‑150 Lightning, leaving the Mustang Mach‑E as its sole passenger EV in the United States.
Related: Porsche Cayenne EV Performance Is Absurd for a Heavy SUV
Kay Hart, general manager of Ford’s Model e business, said the name is intended to convey a “new depth of innovation” in engineering, manufacturing and design. A fathom equals about six feet, but Hart clarified the term does not refer to the truck’s bed length.
Pricing and features
At just under $30,000 all‑in, the Fathom’s price matches the gas‑powered Maverick and sits below the Chevrolet Bolt and Nissan Leaf, which are among the few affordable EVs currently available. Unlike the cheaper Slate concept, the Fathom will include a high‑resolution touchscreen with native Apple Maps, Apple CarPlay, Android Auto, and a suite of driver‑assist features.
All trims will support Ford’s BlueCruise hands‑free system, though activation will cost extra. Standard equipment also includes bidirectional charging, a digital key and a front trunk (frunk). Hart emphasized the vehicle is “not a stripped down vehicle,” noting that Ford has removed only features deemed unnecessary to keep the price low.
Related: Snow Foam for Heavy Duty Winter Cleaning
Ford has yet to disclose the Fathom’s battery size, driving range, or fast‑charging capabilities. The $29,945 starting price applies to the standard‑range battery, so it’s reasonable to expect Ford to also offer an extended‑range version with a larger battery pack. Hart did, however, hint at the Fathom’s ultimate driving range, noting that “we know that there are customers that are looking for 300 miles of …”.
Ford will begin taking preorders early next year, with a full reveal planned for that same period. Deliveries are scheduled for the fall of 2027, giving the company time to fine‑tune specifications and address any lingering questions about range and charging infrastructure.
