The 2027 Genesis GV60 Magma, the brand’s first performance model, starts at $71,495 including delivery. The electric crossover will reach select U.S. dealerships in the coming weeks, signaling Genesis’ move into the high-performance EV market. The GV60 Magma’s arrival marks a strategic expansion for Genesis, which has previously focused on premium sedans and SUVs but has yet to establish a foothold in the performance-oriented electric vehicle space. By entering this niche, Genesis aims to attract enthusiasts who prioritize both speed and luxury, a demographic currently dominated by established European marques.
While Genesis describes the GV60 Magma as an exciting addition, its price places it alongside competitors like Mercedes-AMG and BMW M. Hyundai’s Ioniq 5 N offers similar power and features for $10,000 less, making the GV60’s luxury positioning a key factor in its appeal. The price gap shows the different value propositions of the two brands: Hyundai emphasizes accessible performance, while Genesis targets buyers willing to pay extra for a more curated ownership experience. The GV60 Magma’s pricing also reflects the cost of its bespoke design elements, such as the performance bucket seats and custom steering wheel, which are not available in the Ioniq 5 N.
Power and performance under the hood
The GV60 Magma uses a dual-motor setup generating 600 horsepower in standard mode. Boost Mode increases output to 641 hp and 583 pound-feet of torque, allowing the crossover to accelerate from zero to 60 mph in under four seconds. The dual-motor configuration is a hallmark of high-performance EVs, as it provides instant torque and eliminates the lag associated with traditional internal combustion engines.
Shared with Hyundai and Kia models, the vehicle includes a virtual transmission that mimics gear shifts. This feature uses software to simulate the feel of a traditional multi-speed gearbox, complete with artificial resistance and audible cues that replicate the sound of an engine revving between gears. The virtual transmission is paired with paddle shifters on the steering wheel, allowing drivers to manually select simulated gears for a more engaging experience. An electronic limited-slip differential enhances handling by actively managing torque distribution between the rear wheels, reducing understeer and improving cornering precision.
The e-Active Sound Plus system adds synthetic engine noises, including sounds inspired by the Goodwood Festival of Speed. This system is designed to address a common criticism of electric vehicles: the lack of auditory feedback that drivers associate with performance. The GV60 Magma’s sound profile is customizable, offering a range of tones that can be adjusted to suit the driver’s preferences. The Goodwood-inspired sounds are a unique touch, drawing from the iconic British motorsport event to create a signature auditory experience.
Standard features like Drift Mode and Boost Mode make it simple to control power delivery. Drift Mode adjusts the vehicle’s stability control and torque vectoring to allow controlled oversteer. Boost Mode temporarily increases power output for short bursts. The 84-kWh battery supports 800-volt architecture, enabling a 10-to-80% charge in about 20 minutes. Though Genesis did not release range figures, battery performance is expected to match the Ioniq 5 N’s 221-mile EPA estimate.
A design that signals performance
The GV60 Magma’s exterior includes aerodynamic upgrades such as front bumper canards, fender garnishes, and a rear winglet spoiler. Unique 21-inch wheels complete the look. Inside, the model introduces Genesis’ first performance bucket seats, along with a Magma-exclusive steering wheel with dedicated Boost and Magma Mode buttons. Alloy pedals and a special digital gauge cluster are also included.
The GV60 Magma’s production delay—first unveiled as a prototype in 2024 and initially planned for a 2025 reveal—shows Genesis’ careful approach to the EV market. The extended development timeline allowed the brand to refine the vehicle’s performance characteristics. This deliberate pace also reflects the challenges of entering a segment where competitors like Mercedes-AMG and BMW M have decades of experience.
Early deliveries will be limited to dealerships in California, New York, and New Jersey. These states were selected due to their strong demand for electric vehicles and well-established charging infrastructure, which is critical for high-performance EVs that require frequent recharging.
Its arrival comes as automakers refine battery technology to improve range and charging speeds. The GV60 Magma’s 800-volt architecture enables faster charging times compared to traditional 400-volt systems.
